Saturday 17th July -
Lecture + film Free Event
Voices of Latin Rock

(Jim McCarthy) -
Book presentation followed by
rare film of Santana
on tour in 1971 in Europe
Conway Hall 7.30pm / Free Admission
25 Red Lion Square, Holborn WC1R 4RL

Carlos Santanna

Carlos Santanna

The author of ‘Voices of Latin Rock’ chronicles the development of Latin Rock in San Francisco, a style combining a fusion of Latin music, Salsa and Rock developed mainly by young Latino musicians in the late 60′s and 70′s and epitomised by Carlos Santana.

Directly from the Mission District in San Francisco, the explosive fusion of Latin, salsa and rock is chronicled from a writer who has followed the music and the musicians for over 30 years. The book covers the stories of prominent Latin rock bands including Santana and Malo, examining in detail the pioneering records and the ways in which both reflect a wide spectrum of Latin influences.

The book highlights the cast of characters and emerging period in the US during the late ’60s, with all the cultural background events including the Summer of Love, Woodstock, political activism, and the record label expansion. Legendary figures such as Bill Graham, Clive Davis and the Escovedos family play crucial roles in the development of this sound.

The lecture will be accompanied by records and a Latin percussionist.

The lecture will be followed by the rare and completely unseen film ‘Santana On Tour – Europe 1971’ (45 minutes)

The Lecture and film will be followed by a Party

PARTY – 9pm to 1am
With live music and DJs



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We were there in 2009 with cameras rolling. McCarthy had his interview face on. We sat in Jerry Garcia’s favorite dressing room downstairs at the Warfield. And some other places too. And then the bands started playing. But we were hearing the music all day.

Voices of Latin Rock 2009 from Avalon Media Group


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From Publishers Weekly

“For us, music was … sounding like a street mutt, like a dog that’s bred with everything,” notes Carlos Santana in his foreword, neatly encapsulating the feel of McCarthy’s photo-rich book. Consisting primarily of artists’ reminiscences, and at times difficult to follow, the chatty volume traces the origins and early successes of Latin Rock, from the street gangs of San Francisco’s Mission District to the chart-topping albums and singles. Not surprisingly, much of McCarthy’s narrative concerns the band Santana, which began as the Santana Blues Band and rose to fame by combining the wail of blues guitar with Latin rhythms while playing songs from Mary Poppins. McCarthy also traces Malo’s early career in detail and recounts the group’s making of their Coast to Coast album. Even more interesting are his accounts of San Francisco’s Mission District in the 1960s and the confluence of styles that fueled the burgeoning Latin Rock scene. Numerous asides mention lesser-known acts, such as Mandrill and Azteca, and give brief coverage of newer Latin rock bands, like Los Mocosos. Unfortunately, the book lacks an index, but its “Cast of Characters,” glossary and limited discography are useful substitutes. With over 800 black-and-white and color photographs, McCarthy’s book looks and reads like a photo album. One disappointment is the large gap in the Santana story, which skips the late 1970s and the ’80s. However, among the sordid tales of touring, recording, partying and snorting cocaine are gems of information about the electrifying music and its creators. McCarthy’s focus is purely on Latin Rock in the U.S. Readers looking for a broader view of the scene should check out Rockin’ las Américas: the global politics of rock in Latin/o America.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

voices book cover

voices book cover

Product Description

Directly from the Mission District in San Francisco, the explosive fusion of Latin, salsa and rock is chronicled from a writer who has followed the music and the musicians for over 30 years. The book covers the stories of prominent Latin rock bands including Santana and Malo, examining in detail the pioneering records and the ways in which both reflect a wide spectrum of Latin influences. It highlights the cast of characters and emerging period in the US during the late ’60s, with all the cultural background events including the Summer of Love, Woodstock, political activism, and the record label expansion. Legendary figures such as Bill Graham, Clive Davis and the Escovedos family play crucial roles in the development of this sound. As Latin music continues to become more mainstream, the interest in its musical roots grows. This book sheds light on these musical pioneers, and is gorgeously illustrated with over 800 B&W photos by Jim Marshall, Rudy Rodgriguez, Joan Chase and others, plus artwork of dozens of rare album covers. Include color photo section and foreword by Carlos Santana.


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Radical roots music!!
Santana doing Savor-Jingo in 1970.
This is a burner!


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VOICES OF LATIN ROCK FOR LIFE!!
Here are some ‘informal” pics taken
in San Francisco & Bakersfield from the Voices shows.


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Ladies and Gentlemen and Latin Rock music lovers, this is our inaugural year for the Armando Peraza Award. This award named after the legendary and world-renowned percussionist is for service to both the Hispanic and music communities of the San Francisco Bay Area. This year’s honorees will be the first to receive the award as they have displayed a great affection and service to both of these communities and we wish to applaud them with the presentation of this award.

Our special honoree tonite, who is in receipt of our Armando Peraza Award is a music industry innovator, a true original that we are proud to be presenting this too. In fact, he was the initial catalyst after contacting him in New York in 1985, for me later coming to the USA, meeting Mike Carabello, then Jeff Trager and Ron Sansoe and the Voices book and subsequent shows being born. He has also shared many stages around the world with Armando, so this award could not be more appropriate.

Santana & Shrieve - Voices 6

Santana & Shrieve - Voices 6

Voices 6 January 2010

Voices 6 January 2010

Carlos & Michael-Voices 6

Carlos & Michael-Voices 6

From an early age he displayed a restless search for both musical knowledge and excellence. After initially honing his craft playing with a group called Glass Menagerie and then various soul bands and organ quartets, around the Palo Alto area, he landed his first big opening with the original Santana band. Within months he had contributed genre- defining drums to their ground-breaking debut album. He also made a now iconic and electrifying appearance with Santana at the Woodstock festival later that year with the resulting ascent to stardom the group received.

The Santana group, in the space of the next two years, constantly toured the USA and around the globe, as they were a global phenomenom. He and they also managed to record two further Latino rock classics, the timeless Abraxas and the scorching Third Album.

By this time our recipient had amalgamated many diverse techniques into his drum kit playing, such as Latin, jazz, rock, fusion and funk, all folded into a flavorful and distinct
melding of styles.

He went onto to further influence the growth of Santana music with the critically acclaimed albums, Caravanserai, Welcome and Borboletta and the then Japanese import of the live Lotus recording.

After departing Santana, he was involved in one of the best bands you’ve never heard, the cult group that was Automatic Man, a group way before it’s time. (A shout out to Doni Harvey, the band bassist who’s with us here tonite!!) While residing in London, England and Europe, he also played on the Go trilogy with Stevie Winwood and the avant-garde Japanese percussionist Stomu Yamashata.
These projects found him experimenting with the first wave of electronic percussion both onstage and in the studio.

A move to New York City, found him establishing the power pop band Novo Combo with two album releases. Plus work guesting with various acts, such as Todd Rundgren, Pat Travers, The Rolling Stones & Mick Jagger to name but few.

As well as this he has produced a series of critically acclaimed solo releases such as Transfer Station Blue, Fascination, Stiletto, The Leaving Time, The Big Picture, Two Doors and the current release Spellbinder, who we have enjoyed here tonight!

Apart from being a great musician, he’s an engaging and open person, a lyricist and a composer/producer, who has recently produced acts such as New Moonsoon, Douglas September, Ruby Dee & The Snake Handlers and many more.

He has a knack of linking with and has also played with a stellar array of guitarists – here are some; Carlos Santana, Neal Schon, Al Di Meola, Pat Thrall, Bill Frizell, Pat Travers, Buckethead, Shawn Lane, Jeff Beck, Pete Townsend, Carlos Rios, Kevin Shrieve, Pete Hewlett, Jack Griffiths, Danny Godinez, Dave Edmonds, David Torn, Andy Summers among others.

I would like to take this opportunity to thank him for his continuing delight in and innovation in the field of music.
The phrase “pushing the envelope” is often overused but this gentleman embodies that term with a non-clichéd and questing attitude for the new and daring in his musical search.


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Jim McCarthy artwork

Jim McCarthy artwork

Jim McCarthy
Has a new web site
Offering a different form of present.
Please take a look around and bookmark me!! YourCartoons!
Thanks……….Jim


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Salas CD front[2] Jerry Salas joined the legendary El Chicano in 1973, which were one of the most visibly successful bands to emerge from the East Los Angeles Latin-rock scene in the early 1970’s.
After creating a buzz in East L.A. in the late ’60s, El Chicano signed with MCA in 1970 and recorded its debut album, Viva Tirado. At that time the Band were led by Freddie Sanchez and were named The V.I.P’s but a quick name change to the more controversial El Chicano, heralded a new career arc.
The instrumental title song, which was written by jazz pianist Gerald Wilson, was released as a single and became El Chicano’s biggest hit; the recording reached number 28 on Billboard’s pop singles chart and number 20 on its R&B singles chart. On regional L.A. charts, "Viva Tirado" spent about 12 weeks at number One. "Viva Tirado" was inspired by Mexican bullfighter Jose Ramon Tirado and hit the right spot, it was an instrumental that occupied that hip zone, similar to others like Hugh Masekela’ “Grazing In the Grass’ and Ramsey Lewis’s “Wade In The Water”.
Santana ruled the roost in terms of Latin rock success and international exposure but El Chicano had a great grass roots following in the Mexican-American neighborhoods of the southwestern United States. After the Viva Tirado LP, El Chicano went on to record several more albums for MCA, including 1971′s Revolucion, 1972′s Celebration, 1973′s El Chicano, 1974′s Cinco, 1975′s The Best of Everything, and 1976′s Pyramid of Love & Friends. Jerry Salas also comments here “As far as Viva Tirado was concerned, don’t forget it was also on the Jazz charts at the same time as the others, this was a first. Also we did "This is El Chicano” in 1977 on Shadybrook Records, we should have got a hint by the name of the label.”
El Chicano’s second biggest hit came in 1973 when MCA released the brown-eyed soul classic "Tell Her She’s Lovely" as a single. Nationally, the tune (which features Jerry Salas on lead vocals) wasn’t a major hit; "Tell Her She’s Lovely" only reached number 40 on Billboard’s pop singles chart and number 98 on the magazine’s R&B singles chart. But in Mexican-American neighborhoods, the song was huge — among Chicano Baby Boomers, "Tell Her She’s Lovely" was a significant addition to El Chicano’s recorded and live canon.
The band made a long overdue return to the studio with 1998′s “Painting the Moment.” Which was essentially a solo effort by Bobby Espinosa. Released on Thump Records, this CD marked the return of original lead guitarist Mickey Lespron, who had not recorded with El Chicano since the 1970s. At the present time, El Chicano are touring with original members, Fred Sanchez, Bobby Espinosa, Rudy Regalado and Jerrty Salas.
Jerry Salas also leads a Christian band and has played large gigs in Brazil; both live and televised. He is also producing recordings for the Christian market.
This CD is a further testament to his wonderful “brown-eyed soul,” style of vocalizing as well as his strong rhythm guitar playing.
Recorded with family members, “Salas” is a strong outing which starts out with high register guitar and a strident vocal from Salas on the opener “Drive.” It has a poppy feel with a hot Latin groove. Nice congas and timbales, which are supplied by War’s drummer Sal Rodriguez, are brought high up in the mix. The albums ten cuts are mostly written by Jerry Salas, apart from one co-written with producer John Avila and “A Woman Like You” was written by Enrique Corro.
“You Will Always Be Loved,” has big chords and a synthesizer refrain on the intro. It’s a hopeful song that sings of trust and it has a jangling feel with nice flanged acoustic guitars and phased cymbal whooshes in the backing track.
“Shut Up,“ is a regga-fied piece that mostly works well, I usually have a problem with American musicians playing their “version:” of reggae, usually it’s too overplayed, especially by the drummers and guitarists. But here, Salas keeps it simple and simple is always best for reggae derived music. “Best Of Your Life.” follows and is piano-led plaintive song with Latino undercurrents to the song. Nice flanged acoustic guitar again from Salas and Bob Bobles bring an
melancholy vibe to a song of hopefulness and advice, to the broken dreamers among us. The song is sung by and helped with backing vocals from Salas’ family members.
This music is quintessentially Californian in scope and approach. There is that life-affirming aspect to the music, it must be the weather but this kind of music always has a very positive and vibrant feel within its grooves. And with the Latino feel present it is ideal music for hitting the open road on a gloriously sunny day. It brings to mind the more poppy end of El Chicano or some aspects of The Doobie Brothers.
“A Woman Like You,” is a straight-ahead poem to meeting that special woman, with another excellent brown-eyed soul vocal by Salas. The guitar is bright and fluent and dips in and out of the song with feeling.
“Because Of you,” sports another soaring vocal by Salas and
again is a love letter to his special woman. Tasty acoustic guitar adds depth and further lyricism. I love the way Latino male and female vocalists have that Afro American feel to their singing but yet it is a Brown pride version, a totally unique vocal style.
“Blood To Blood.’ is a slow-burner, which starts building to a Hammond B3 organ interlude, which further ups the ante with massed vocalising. “Everlasting Love, “ is a romantic poem set with a Godly theme to a acoustically based rhythm track.
Finally “Hiding My Emotions, “ is a rocker with two locked guitars high in the mix. All in all, a pleasing CD, full of generally mid-paced songs in a soulful setting. The production is good with no discernable nods to current production techniques. It’s a straight ahead recording with
obvious interest to all lovers of Salas’ work with El Chicano and enthusiasts of Latino rock style vocals.
Total CD playing Time = 46:34

Jim McCarthy
East Sussex.
England.
March 2009

Salas CD back[2] Questions for Jerry Salas

(1)      Is this your only solo recording, or are their any others??
“This is my first solo release though I’ve recorded a lot of stuff.”
(2) What are you favourite El Chicano tunes and why??
Chachita" which was the B-side of "Tell Her" because it’s soooo moody & heartfelt, "Gringo en Mexico" because of the vocals & was so different from what we were doing at the time. "What You Don’t Know Won’t Hurt You" Just because it rocks so hard! We wanted to release it after "Tell Her" but MCA didn’t, it would have been a smash! Check out the number of plays on You Tube.”
(3) Can you describe what “brown-eyed” soul means to you??
  “We named it The Brown Sound" we were always      introduced as the creators of The Brown Sound. It’s nothing more than an appreciation of all music played with our own undeniable heartfelt style.”
(4)      What do the songs on “Salas” mean to you??
The songs I wrote for this CD are meant to uplift anyone who is going through or has gone through a hard spot in their life. In 2003 my wife of twenty years was on her deathbed made me promise to do just such a CD & I did.”
(5)      Do you wish to talk about your Christian faith at all??
“My faith is the reason I was able to write what I did and raise two teenage girls as a single dad. My church family in Portland Oregon pulled me through my wife’s passing.”
(6)      What are your musical influences??
“My father & older brother both played guitar & sang professionally, they were great teachers. I was also lucky enough to see Jimi Hendrix, The Beatles and the Stones live in the late sixties to name a few, Gino Vannelli used to come see us at the Whiskey in Hollywood, I loved his jazz pop stuff as well.”
(7) What are your future music plans???
“I’m currently writing material for a new El Chicano CD as well as a new solo CD. I wrote and submitted a song with my nephew Sean Salas for the movie "Angels & Demons", It didn’t make it but you can hear it on You Tube it’s called "Illuminati" Oh by the way, I’m also in the movie playing a Cardinal.”


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Here is an article by Karen Murphy and Yvonne Montoya for Latino Future Magazine.
September 2006
Carlos Santana

By Karen Murphy & Yvonne Montoya
Photo Credits: J Records

Latino Future Magazine

Latino Future Magazine

Carlos Santana’s inimitable fusion of rock, jazz, blues, soul and Latin sounds have long earned him high praise. After 40 years in the fickle music industry, Santana remains a revered icon who has never sounded better.

When Jim Nash’s 1970s Rolling Stone review of Abraxas, Santana’s second album, said Santana “might do for Latin music what Chuck Berry did for the blues,” few people probably realized just how right that assessment was. Carlos Santana almost single-handedly brought the explosive Latin sound and energy of San Francisco’s blue collar Mission district in the 1960s out of the barrio and onto the world stage. Born the son of a virtuoso Mariachi violinist in Autlan de Navarro, Mexico, Carlos Santana had music running through his veins. He took up the violin at the age of five, but it was the music of the blues masters—John Lee Hooker, T-Bone Walker, and B.B. King—that reached deep into his soul. His first band in San Francisco actually was called the Santana Blues Band and it naturally mixed the music of his blues heroes with the Latin rhythms of his heritage.

After dropping the Blues Band moniker, the early Santana band released its first album, simply titled Santana, in January 1969. It featured a fusion of Santana’s hot electric guitar solos, Gregg Rolie’s bluesy organ and lead vocals with a three-prong Latin percussion section featuring Mike Shrieve on traps, José “Chepito” Areas on timbales and Michael Carabello on congas, underpinned by David Brown’s sturdy bass. It was, for rock and roll, both highly original and rhythmically uncompromising. Overnight, Santana’s music made a lot of rock music’s more monotonous 4/4 rhythms seem redundant. The album went gold, selling two million copies in its initial run.

Santana had been passed over by several producers before eventually being signed by legendary record mogul Clive Davis at Columbia, who focused more on the music and less on the cash register, according to Santana.

As Santana said in the foreword to the book, Voices of Latin Rock by Ron Sansoe and Jim McCarthy, “The first album was sound wise, no; music wise, yes. We’d been playing that material for about a year and a half. A lot of people forget we were headlining the Fillmore West without an album out. By the time we recorded it, it was done very fast with people who had no understanding of the music or how it should be recorded….”

Abraxas, which was released exactly one year later, is now widely recognized as one of greatest albums of all time. It secured Santana’s place among rock royalty and true to Santana’s love for the blues, Abraxas featured a haunting, powerful rendition of “Black Magic Woman”, originally penned by British blues guitar virtuoso Peter Green of Fleetwood Mac. The song was released as a single and it soon hit #4 on the Billboard music charts. The next track, Tito Puente’s classic Latin hit, “Oye Como Va”, became the second single and hit the charts at Number 13. The passion and ecstatic soloing on this album perfectly captured the psychedelic atmosphere of the times and showcased the incredible talent of all of the musicians.

Although 1971 started out on a high note—a new album in the works and a European tour preceded by an appearance in Ghana—a series of setbacks took a toll on the band. In February 1971, Chepito Areas suffered a brain hemorrhage right before the big tour and Coke Escovedo, whose brother Pete is the father of Prince collaborator Sheila E, had to be brought in to replace him.

As the band was struggling to record Santana 3 in 1971, everything began to fall apart. “We entered one of the worst periods of my life,” Santana said. “Success was getting to be too much. We were trying to make Santana 3, but overindulgence in everything available to a successful rock ‘n’ roller was becoming a problem. I started catching my friends shooting up in the bathroom.”

Santana and his band mates were not alone in their struggles with drugs at that time. The California music scene was awash in cocaine and heroin and talented musicians were dropping like flies before even reaching the age of 30. The Doors’ Jim Morrison, Jimi Hendrix and Janis Joplin all died in rapid succession the year before, the direct result of their overindulgence.
Fast Forward

While Santana more or less faded out of the mainstream in the 1980s and 1990s, he still continued to record and release CDs that his followers continued to buy. The band burst back into the limelight in 1999 with the release of Supernatural, Santana’s 36th album. The CD won a record-tying eight awards at the 42nd Annual Grammy® Awards—including Record of the Year, Best Rock Album and Best Rock Performance By A Duo Or Group With Vocal. Rob Thomas/Itaal Shur of Matchbox 20 also won the Song of the Year for penning Supernatural’s smash single “Smooth”.

The incredible feat tied Michael Jackson’s record for the most Grammys won by an artist in a single year. Jackson’s 1983 album Thriller also won eight awards in a single year. Santana followed this award-winning CD with Shaman, released in 2002. The CD won a Grammy® for the hit, The Game Of Love. Santana also has won three Latin Grammy Awards, and received the Latin Recording Academy’s “Person of the Year” award in 2004. His latest album, 2005’s All That I Am, continues his tradition of collaboration with other talented musicians. Almost five decades of performing in front of 100 million people worldwide. An amazing 90 million albums sold. Carlos Santana is not only rock royalty, he is the best ambassador for Latin music we could ever find.
Lost In Translation

It was a gas doing Abraxas. Abraxas had just come out and Chepito was going back to Nicaragua with an armful of albums. He had ‘em wrapped in brown paper. He gets on the plane, clutching this package. He didn’t speak English very well.The stewardess comes down the aisle; she sees him clutching this brown paper package. “Sir,” she says, “the package will have to go overhead in the compartment.” “No, iz alright. I hold it, I hold it!” says Chepito. “Sir, it’s regulations.” Chepito goes, “No, no, no, oh, it’s dynamite!!” So, the plane taxis around to an empty hangar. The FBI come on and pull him off. Bill Graham had to call them and explain what Chepito was trying to say—that it was a dynamite recording, that he wasn’t a hijacker, and they finally let him go.”
—Recording Engineer Fred Catero as quoted in Voices of Latin Rock by Jim McCarthy and Ron Sansoe


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Here is a very brief bio about the authors of Voices of Latin Rock from the pages of authortree.

Jim McCarthy is founder and director of Good News for Catholics, Inc.

Ron Sansoe’s association with Latin rock began with his co-production of the Fort Mason show with MALO & TOWER OF POWER in 1985. He continues to administrate music publishing for a number of Bay Area’s musicians.


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